Alex Parrott
Alex Parrott

About

Senior software engineer focused on React, React Native and frontend architecture. I’ve spent the last decade building web and mobile products, leading projects and helping teams navigate the increasingly chaotic pace of modern software engineering.

Interested in developer experience, design systems, communication and systems that age gracefully.

A selective snapshot rather than the full story. If you’d like a complete résumé or want to talk about a project, I’d be happy to share more.

Selected Experience

  • Aforza

    Principal Software Engineer

    Since 2020

    Cardiff, UK · Remote

    • Leading development of a React Native mobile platform for global consumer goods companies.
    • Technical lead across frontend architecture, shared systems and long-term maintainability.
    • Mentoring engineers and helping shape frontend engineering culture across the mobile team.
  • Cash Totals Zero Ltd

    Director & Software Engineer

    2017—2019

    UK & USA

    • Freelance business.
    • Working with a variety of clients, from startups to established businesses.
    • My first real exposure to leadership, client politics and the gap between ideal software and real-world software.
  • Somo

    Senior Frontend Developer

    2015—2017

    Bristol, UK

    • Digital agency. Clients included Audi, Goldman Sachs and more.
    • Worked across a huge range of products, from marketing platforms to early VR experiences.
    • Where I discovered React.
  • Red7 Mobile

    Games Developer

    2014—2015

    Bristol, UK

    • My first real step into the industry.
    • Building web games and gambling apps in JavaScript.
    • Digital agency. Clients included William Hill and more.

Education

  • University of Bristol

    MSc Computer Science

    Graduated 2014

  • University of the West of England

    BA (hons) Sociology

    Graduated 2004

Tech I've been working with lately

  • React
  • React Native
  • TypeScript
  • TanStack
  • Redux
  • Node
  • MapBox
  • Cursor
  • GCP
  • Next.js